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Genie: Achieving 15% Cost Reduction in Steel Parts with aPriori

In this video interview at MIC’23, Chad Wicklund from Genie, an American industrial equipment manufacturer, discusses the integration of aPriori in both design and sourcing, emphasizing its impact on cost analysis beyond a simplistic per-pound approach.

Previously relying on competitive costing, aPriori enables a detailed examination of cost drivers such as labor rates, cycle times, and material characteristics, resulting in a substantial 15% reduction in costs for steel parts. Amid industry challenges, Wicklund highlights the tool's role in adapting manufacturing locations, developing cost-effective products, and maintaining competitiveness in the evolving marketplace.

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